This post is also available in: Español (Spanish)
Table of Contents
- 1 What are Twitter analytics
- 2 Types of Twitter analytics reports
- 3 Real time Twitter analytics
- 4 How to create a real time Twitter analytics report
- 5 Real time Twitter stats
- 6 Twitter live analytics for Twitter chats
- 7 Real time Twitter stats for events
- 8 Tweet Binder real time Twitter stats
What are Twitter analytics
In a world full of hashtags it is important for brands and marketing agencies to keep track of what is being said on Social Networks. Finding a good social media monitoring tool is key for this aim. Nowadays it is very easy to run a quick report on any hashtag, term or keyword. By running these Twitter analytics reports, any company can get insights on the terms that need to be tracked. There are different types of Twitter tracking: historical Twitter reports, which analyze old tweets; and real time Twitter analytics which analyze tweets in real time.
Therefore, Twitter analytics can be obtained from any time and for any hashtag, term, keyword or account. In this post we will be focusing on how to analyze a Twitter hashtag in real time. However, before diving into this, let’s see the type of reports that our Social Media hashtag tracking tool, Tweet Binder, offers.
Types of Twitter analytics reports
Besides offering Twitter monitoring reports, Tweet Binder also has Instagram hashtag analytics; but we talk about that on a different post. For now, let’s see which Twitter analytics reports Tweet Binder has.
1. Twitter historical analytics
Historical Twitter analytics are for those hashtags that need to be tracked backwards. This means that if we need to track a term, keyword or account from Today until some days, months or years ago; we will need Twitter historical data. There are different reports which analyze tweets from the past:
- 7-day Twitter reports: Analyze up to 10,000 tweets from the past 7 days.
- 30-day reports: Analyze up to 35,000 tweets from the past 30 days.
- Twitter historical reports: Analyze up to 140,000 old tweets from more than 30 days ago.
The limit of tweets for all the aforementioned reports can always be increased by purchasing extra tweets.
2. Twitter real time analytics
If we have just launched a campaign on Twitter, then what we need is to track the hashtag on Twitter in real time. This is the case when real time Twitter reports come in handy. But not only for campaigns but also for events. By starting a real time Twitter analytics report we will be able to check stats as tweets are being published. This way, it is easier to react to all the Twitter buzz. Let’s have a deeper look at these type of Twitter analysis.
Real time Twitter analytics
Our Social Media tracking tool allows you to analyze any hashtag, term, account or account on Twitter and real time Twitter hashtag tracking reports were not going to be any less! If you want to run a campaign in real time, the Live Campaign is the best option to cover your needs. It allows you to track any term or combination of terms for a month up to 35,000 tweets. Besides, you can purchase it for more time if your campaign lasts more than a month. On the other hand, you can also buy extra tweets in case your campaign turns into a huge success.
Thanks to Tweet Binder you will be able to check immediately how your campaign is going. The real time hashtag tracking tool will give back useful insights that can be used to move your campaign in one direction or another. As a result, we will cover the whole conversation in just one Twitter hashtag report. You will have access to the complete list of users who have tweeted and to all the tweets they have sent. All this information will help you to make quicker decisions.
The live reports collects all the information and displays it in the report you have created. This is done in the exact moment that the content is published on Twitter. What this means is that the report is constantly being updated and the content is added in real time. It’s easy to understand, isn’t it? The best of it is being able to see the statistics anytime. We have already said that the report is updated every now and then. That is why, every time we open the stats tab, all the rankings, metrics and data from Twitter will be updated.
Learning to track hashtags in real time is a very important duty for community managers and social media managers. Nowadays, every campaign is associated with a hashtag on Twitter where users and clients comment about the product, the image or whatever aspect of the campaign they want. We need to have immediate access to a dashboard or report in order for it to throw some light on what’s going on with our campaign or event.
The advantages of collecting real time data are countless but we will explain some of them. First, it allows us to have immediate access to all the information about the Twitter conversations. Thanks to this speed, we can have total control over how our campaign is evolving. We will also have the information to make decisions or modify our discourse if it is going through unexpected paths.
On the other hand, we will be able to discover the most active accounts in real time. This is really useful to encourage people to tweet. They will be aware of the importance of their activity. What is more, you will be able to recognize their merit or reward their fidelity while the Twitter campaign is taking place. If you want to analyze your Twitter Chats and obtain all the Twitter data you have arrived to the right place. We offer real time data thanks to our Live reports. You can purchase these reports one by one or, if it is better for you, you can subscribe to any of our monthly or annual plans.
Anyway, you will received the complete report with the main stats, rankings and extra info constantly updated. And remember that the Excel and PDF exports will be available once the collection is over. Real time Twitter analytics allow you to track any term in streaming for a month (or even more if your campaign includes a longer period of time). It offers complete data, rankings of users, images, general stats…
Tracking tweets in real time will allow you to stay up-to-date about your campaign and will allow you to execute smarter and quicker decisions according to its evolution. We offer two links to follow the real time stats and data, it’s a really easy but also a complete way to be able to evaluate the activity of the analysis as it happens. The reports that we provide can be shared and can be tweeted. One of them is a basic report where the main stats and users can be found and the second one is the advanced report with the complete Twitter insights, rankings and tweets.
Creating a live report is really easy, just by clicking one button you will be able to collect all the tweets shared about the topic or hashtag on streaming. You can purchase a single campaign to follow the stats of what you need to track. Or in case you want to run more than one live report, you can check our monthly or annual plan. With any of those (except for the basic plan) you will be able to create and manage more than one streaming collection. You won’t have to worry about anything as one of our agents will always be available first to teach you how to create your own reports and then to help you any difficulty that you may have.
Tracking Twitter in real time is really useful for campaigns because it will let you execute smarter and quicker decisions according to its evolution. Also, as every Tweet Binder report, this stats can be exported to an Excel and PDF document. You can ask for this document at any moment of the campaign. This way, you can follow the evolution of what you are tracking. By being a Pro User, you can create the report by yourself following a few simple steps. However, if you want a single report, you can purchase it straight form Tweet Binder’s website.
If Twitter is about something it is about what’s happening now. Here at Tweet Binder we work hard to help you analyzing and creating reports for all the tweets shared regarding a hashtag, a topic or a trend. Real time tracking is really easy with our services for reporting and also for displaying content on screens or websites.
So, what about “now”? It’s important to know what was tweeted about a campaign or event that took place time ago. Nowadays, the present is also determinant. That’s why we offer the option to collect the tweets and data on real time too. We offer complete solutions to display the tweets and data pretty amazingly.
Analyzing Twitter in real time has no limits. Twitter analytics go beyond reporting, we can also display the tweets that we analyze in real time. We offer customized services to amaze your clients and your followers. We can create amazing sites to help you engage with your audience through challenges and visually attractive sites. Or we can also create a customized social walls where the tweets can be displayed under your guidance (you decide the design and the tweets that are shown on screen).
The most important thing is that no matter what you decide to do with the analyzed tweets, you can be sure that with our real time tracking services you won’t miss a tweet and you will be able to check the stats whenever you want. If you have any doubt or need any help, do not hesitate to contact us. Now, it’s your time to create and control the trend.
How to create a real time Twitter analytics report
Creating a real time Twitter report is very easy. There are two ways of obtaining a streaming report: one is by being owner of a monthly or annual plan and the other one is by purchasing a one-time report.
If you have read some or our posts you will have discovered that creating reports is now easier than ever. The search box is always on the upper part of your screen. Furthermore, it is possible to purchase any type of report from there. If you own a free account you will be able to purchase four different types of reports:
- Advanced report
- Live report or real time report
- 30 days report
- Historical report
You only have to go to the search box in order to create your live reports. There you will find a dropdown menu that will allow you to generate any type of the mentioned reports. If you want to create one there might be two possibilities. Let’s go step by step. In this post we will discover how to create these streamings and how to make the most out of our live reports.
If you are not a PRO user you can find these reports in the home page or at the the dropdown menu in your dashboard. There you will see displayed all the Tweet Binder Twitter reports that you can purchase. To get the Twitter real time analytics report you just need to select the option “Live Campaign”. At the Advanced search tab you can introduce the settings of your report such as the starting and ending dates, the words that must and must not appear… Narrowing down your search is important in order to get the exact data from Twitter that you need. Once you’ve done this, you will be taken to the payment page and, after introducing you card details your report will start.
If you have purchased the real time report, welcome to Tweet Binder. Welcome to a world full of stats and Twitter data. The live report will include all the information that you need to analyze and evaluate your Twitter chats or events. Later we will go deeper into the stats included but now we will give a quick overview. First of all, you will find all the main stats. Total number of tweets, users, Twitter impressions and reach, followers per contributor and tweets per contributor. Besides, you will be able to play with the activity chart. You can adjust the period of time to figure out the highlights of the Twitter chat. If you adjust the timeline, the types of tweets will be updated as well.
In addition, you will have access to more than 8 user rankings updated in real time. This way, you will have all the information about the people involved and the way they do it. Our reports include four rankings related to the activity (Most active users, Ranking of retweeters, Most original users and Top photographers) and two rankings related to the community (Most popular users and Highest impact). Here you can learn more about our user rankings.
Finally, you will receive extra information like the sources, the volume of followers per user, images, transcripts… And all of this will also appear in the Excel and PDF document.
On the other hand, if you are a Tweet Binder PRO plan owner your plan already includes live Twitter reports. That’s great, isn’t it? That’s why, in your case, we can skip one step. You don’t have to pay for your new report. Having them included in your plan enables you to create them in a very easy and fast way. The process is the same as if you were a free user; you enter the details and create the report. After creating it, all the content will start entering and being analyzed. Your report will be finished as soon as there’s no more activity around the hashtag or the time limit is over. You can also stop the collection whenever you need to.
Another way of activating a real time when you are owner of a PRO plan is by setting the streaming for a report that already exists. So, for example, if you have cerated a 7-day report for a hashtag and you want that report to continue being active, you just need to click on the “Start Streaming” button that is in the upper right corner of the report.
Real time Twitter stats
The most important thing to track a campaign or event in real time is knowing what to track. If we want to know everything about our campaign or event on Twitter we will need to analyze more than just the hashtag. Let’s imagine that the hashtag we want to track is #MyEvent2019 but we also have a Twitter account for the event called @MyEventRocks and some users might mention the account but not the hashtag. Also, some users will user #MyEvent19 instead of the official hashtag #MyEvent2019, so we’d need to track in real time that hashtag as well.
The query we will need to create and track will be: #MyEvent2019 OR @MyEventRocks OR #MyEvent19. To do that we access need to go to the dropdown menu and select the option “Live report”. Once there, we will to type the hashtags that we need to track in the option “Tweets CAN contain ANY of these words”. After typing each term we can either hit enter or click in the “add term” button. So, after doing this, our advanced search tab will look like this:
Real time Twitter hashtag stats
Inside every Tweet Binder Twitter analytics report a user will find stats related with the hashtag, term or keyword analyzed and other stats related with the users who have shared that content. Related with the Twitter hashtag we will find the following stats:
- Typification of Tweets
- Text tweets
- Links and Pics
- Economic value
- Potential impacts
- Potential real
- Number of original tweets
- Images with more likes
- Images with more retweets
- Most used languages
- Top 10 sources
- 10 hashtags that have been used along with the analyzed one
Real time Twitter user stats
As was aforementioned, there are also stats related with the users who have shared content with the hashtag, term or keyword analyzed. These are the stats that we will find in every Real time Twitter analytics report:
- Number of contributors
- Average number of tweets per contributor
- Average number of followers per contributor
- Number of original contributors
- Average number of original tweets per original contributor
- Most active users
- Users who have sent the highest number of Retweets
- Users who have sent the highest number fo original tweets
- Most popular users
- Users who have generated the highest impact
- User who have sent the highest number of pictures
- Most mentioned users
- Top retweeted users
- Most liked users
- Top influencers
- Most expensive users
- Average number of tweets per contributor
- Contributor influence
Classify tweets in real time
We have run a sample report to track three terms: #MyEvent2019 OR @MyEventRocks OR #MyEvent19. The report will give us the aggregated stats of the 3 terms, we need to know which one of them is working better. To do that, we will go to the “classify” section and create three binders, one for each term. By doing this we will be able to know the exact stats of each one. In the next picture we show a very good example of it:
By creating binders during our events we will be able to know who has been the best speaker or which sponsor has received more mentions. Besides, these binders are updated in real time so we can see the information the moment it is sent.
Twitter live analytics for Twitter chats
Nowadays, most marketers use Twitter to promote content. They also try to build brand awareness and connect with their followers. There is a strategy that works really well for these three aims: Hosting Twitter chats. Many conversations take place every day on Twitter and Tweet Binder is here to help with that task. Our Twitter tool is the best option to analyze real time data. Moreover, once you discover all the Twitter data included in our Twitter impact reports, you will learn how to make the most out of your chats.
By creating a Twitter live report for a Twitter chat, the chat host will be able to see how the chat is evolving in real time. Also, they will be able to detect if the chat is being successful or not. After the chat, the host can also create binders for every question and see which one had more repercussion. Real time Twitter analytics are a powerful tool for Twitter chats hosts. If they have a report for every chat they run they can see in a glimpse which chat has had more activity than others. Also, if they have sponsors on the chat, they can see who has been the most mentioned one.
Many clients use Tweet Binder for the Twitter chats. It is the fastest way to get Twitter data in a clear and orderly way. Do you usually organize chats? Maybe you should try our reports in real time. If you have any questions, we will be happy to help you.
Real time Twitter stats for events
Now that we know how to track hashtags in real time on Twitter. Let’s use this analytics and show them to the audience of our event or campaign, the result will be great, we can assure you that. People love stats when they are participating, they like to see themselves being part of the event of campaign. Tweet Binder offers all kind of integrations for events and campaigns.
By displaying real time Twitter content in a big screen during an event you will increase the engagement of your hashtag. Everyone likes to see their opinions being taken in consideration. And there is no better way of doing so than displaying the content during an event or summit. Of course, the content of all these screens can be moderated. By activating the content curation you will have total control on what is being displayed on screen. This way, nothing you don’t approve will be displayed on the screen.
Tweet Binder real time Twitter stats
If you have read all this post, you are now a pro on real time Twitter stats. So, it is your turn to start trying to create live Twitter reports with Tweet Binder. And, if you don’t have a plan, you can purchase a report any time you need it.