This post is also available in: Español (Spanish)
Is it enough to just analyze your profile? No, analyze your competitors as well
Usually it might be enough. If we just focus on our activity we can also get very interesting information. Creating reports about our account will show us our interaction with our clients. It is really good to know how people perceive our brand and all the content we share. But it is also necessary to look beyond our own content. What is our competition doing? Are they engaging with their audience? Are their clients interacting with them? What are they posting? How frequently? Let’s answer these questions and see why we should analyze competitors, how to compare Twitter data thanks to Tweet Binder and how this will lead us to success.
How do I get information from my competitors?
It is really easy to analyze your competitors thanks to Tweet Binder. To create reports is very simple, we just have to enter the term we wan to analyze inside the search box. So, in order to generate a report which includes all the information from our competitors there are two options. If we want to have a report which includes all the tweets they have sent we need to generate a report using the advanced search. In particular we have to use from:account. We have dedicated a post to this topic, you can check it here.
The second option is to search the account. That will provide us a report in which we will find all the tweets sent mentioning the account. What is this for? This will help us knowing the impact, the reach, the amount of activity and many other aspects around that account. Now it is time to compare Twitter data.
Let’s see how to do it with an example!
We are going to analyze two accounts that correspond to two Spanish TV channels. The first one is called Telecinco (@telecincoes) and the second one Antena 3 (@antena3com). We have generated two different reports which serve as a small sample (the activity around these two channels is huge). So, we have just analyzed the account but we can also include all those tweets which mention the channel but not their official account. In this case we’re going to just track their accounts.
Thanks to the images we can see that both accounts have generated lots of activity. The report about @telecincoes has got a few more tweets but there is a big difference between the number of impressions. It’s not always about the number of tweets but the contributors, impressions, impacts… That is the important thing!
Why is it important to compare Twitter data
This type of comparisons help us to know if we are doing the right thing. We can see, for example, if we are correctly engaging with our audience or if people are participating in our campaigns. It’s important to know that we can also create a Twitter report containing the hashtag of our campaign and another to track our competitors’. That way we will see whose hashtag has had more activity.
If you decide to make one of these studies, look at the different types of reports that we offer. That way you will get the best option for you. Comparing yourself to you competitors will give you important information about yourself and your strategies. Knowing our weaknesses and improving them will lead us to success!