We all know the power of big sports events on Twitter but it’s possible to go even further if you bring all the participation into a new space. In that case, Tweet Binder has created #LaChampionsEnMarca, a complete microsite that brings together the impact of Twitter and competition. The games are also played upfield and Marca gives the opportunity to create the best 11, rankings and results according to the number of tweets sent by their users.
The microsite includes three modules:
General Stats: Marca shows the total amount of tweets on real time and the number of tweets of each team. We confront the teams and make people tweet with one of those teams to make it win. Unsurprisingly the teams that won the matches also won on Twitter.
The Best 11: We create the perfect 11 with the most mentioned players of the eight teams. This virtual team is updated on real time thanks to our binder’s technology.
Ranking of players/ teams and users: The microsite includes three attractive rankings that provide more info about the competition. The most mentioned players (the scorers @cristiano and @), the most mentioned teams (the winners @realmadrid and @atleti) and the most active users.
All the microsites could be sponsored and it’s the best way to increase engagement. Contact us for more information. We will be more than happy to hear your idea.