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Kreab and launched the Catalan referendum observatory on Twitter

This post is also available in: Español (Spanish)

Good ideas and the right technology rock on Twitter

We have always believed that technology should never limit the good ideas or people’s imagination. The consultancy Kreab and the have proven it. They launched the first Twitter observatory on for the Catalan referendum this October 1st. Catalonia has lived a few days of turbulence in which citizens were expecting social changes. In this kind of political events, Twitter becomes a fundamental tool to share opinions. Fast and real-time information flows like water and users consume it constantly. That is why Kreab and worked to conceptualize what was happening on Twitter in relation to the referendum in real time.

The Observatory of the 1st October on Twitter was inserted in the site. It allowed to consult all the real time data shared about what was going on related to Catalonia. In this post we’ll explain what the observatory is and why we think that Kreab and teams have innovated with this site.

El referendum en Twitter
Discover all the Twitter Content

Hashtags ranking

First of all, the observatory showed us a ranking with the most relevant hashtags of the conversation about the Catalonian issue. This ranking served to see which hashtags were the ones that were used the most by people and political parties. In this sense it is very curious to check how political parties tried to position certain hashtags that were not very successful and how those that were generic succeeded, such as #1OCT or #Votarem. Every new hashtags that emerged during the days that the site was active were entered into a management system and appeared in its position.

Map with tweets located

There is no doubt. The most interesting part (at least from our point of view) of the microsite was the interactive map in which each new tweet was shown. If a user launched a tweet using any of the hashtags in the ranking, it automatically appeared on the map. This term has been tested to satiety by our team and is even addictive to see how the tweets are appearing.

The range of colors was controlled from an administration panel. It gave different shades to a hashtag or another depending on the theme they play. For example, a more red tone can be given to those hashtags that were used mostly by “no” and “green” for the supporters.

Kreab y el tienen buenas ideas
You can check out the tweets in real time. It was adictive.

Political module

The module with the ranking of politicians and parties on Twitter was really interesting. In this case it is very important to emphasize that the participation of the politicians was taken into account according to the original tweets they sent, not the RTs. For that reason, the politicians that wanted to appear in the ranking, had to contribute with their own content. On the one hand, the politicians and the other parties are shown. Here are the politicians:

A los políticos españoles les mola mucho Twitter
According to the original tweets.

And here are the parties:

Ranking con partidos políticos en el referendum
The most active political parties.

Content Module

Finally, the microsite showed two modules with tweets of politicians, parties and relevant personalities. And another with photographs sent by users. These two modules were the only ones in a separate section where it was possible to consult more paginated content. From here you could follow all the opinions of the key people in the referendum and see the latest photographs.

We warmly congratulate the team of Kreab, led by Pablo Gallego, and for this ambitious and interesting project. The coverage of political events in Spain will be seen in another way after the 1-O Digital Observatory on Twitter.