Turn posts into insights with X (Twitter) user analytics

This post is also available in: Español (Spanish)

In today’s social media marketing landscape, tracking engagement isn’t enough. You also need X (Twitter) user analytics to understand who is behind the activity. That’s where two powerful platforms, Tweet Binder and Audiense Insights, come together to give marketers both the what and the who.

With a simple workflow, you can export a list of users from a Tweet Binder report and transform it into a detailed audience analysis using Audiense. In this post, we’ll show you how this combination can supercharge your social campaigns by turning raw data into actionable insights.

What is Tweet Binder?

Tweet Binder is an X (formerly Twitter) analytics tool that lets you create reports around hashtags, keywords, mentions, or accounts. It’s ideal for tracking real-time campaigns and analyzing historical data. In addition, counting posts, measuring impressions, and identifying top contributors.

With Tweet Binder, you can quickly answer questions like:

• How many posts mentioned my campaign hashtag?
• Who are the top influencers driving conversation?
• How many users are participating?

You can generate a downloadable report, including a txt file listing all users involved in the conversation. This is an asset that becomes even more powerful when combined with other audience intelligence tools like Audiense Insights.

What is Audiense Insights?

Audiense Insights specializes in turning X data into detailed audience profiles. By analyzing follower relationships, bios, locations, and interests, Audiense can segment users and identify their behaviors, affinities, and even media preferences.

With an Audiense Insights report, you can go beyond surface metrics and learn:

• The audience’s demographics (age, gender, location)
• Their most influential accounts and media choices
• Communities and tribes within your user base
• Best times to reach them

Why combine Tweet Binder and Audiense Insights?

While Tweet Binder tells you what happened during your campaign, Audiense Insights tells you who made it happen. In fact, for brands running X (formerly Twitter) campaigns, using both tools together provides the full picture:

• First, you track and collect data about the campaign activity.

• Then, you analyze the profiles of users who engaged to refine your targeting and messaging.

Step-by-step: From Tweet Binder to Audiense Insights

Let’s look at how you can take users from a Tweet Binder report and generate an audience insights report in Audiense.

Step 1: Run your Tweet Binder report

Start by using Tweet Binder to track your campaign or hashtag. You can choose from real-time, 7-day, or historical data depending on your plan and needs.

Once your report is generated, go to the “Download” section and select “Export to Audiense“. This file includes the X handles (usernames) of everyone who participated in your report.

Step 2: Prepare the .txt file

Open the downloaded file. Audiense Insights requires a simple list of X (Twitter) usernames (without the “@”) in one column. Clean your file if necessary, removing duplicates or irrelevant users.

Step 3: Upload to Audiense Insights

Log in to your Audiense Insights account and choose the option to create a new audience. Then, select “Upload your own audience” and upload your .txt file.

 

Audiense will validate the users and begin generating your insights report. This process may take a few minutes to a few hours depending on the audience size.

Step 4: Analyze your audience

Once ready, your Audiense report will reveal key insights:

• Audience segments and communities
• Influencers within your engaged users
• Audience interests and affinities
• Preferred media channels
• Demographic breakdown

This information is invaluable for planning your next campaign. In fact, you’ll know not just who joined your hashtag party but how to reach more people like them in the future.

Practical Use Cases

Here’s how brands and marketers can benefit from combining Tweet Binder and Audiense:

• Campaign Reporting: Show your clients both the reach and the profile of the engaged audience.
• Audience Targeting: Use Audiense segments to inform your paid media strategy.
• Influencer Discovery: Spot potential partners who have already engaged with your brand.
• Content Personalization: Craft messages tailored to the actual interests and demographics of your users.

Ready to try it?

If you’re already using Tweet Binder to track your campaigns, you’re sitting on a goldmine of X (Twitter) user data. Export that user list and let Audiense Insights unlock the deeper story about your audience.

Need to count posts? Check Tweet Binder’s historical report here

Ready to understand your audience? Create your Audiense Insights report

By combining the real-time tracking of Tweet Binder with the deep segmentation power of Audiense, you’ll elevate your X  (Twitter) marketing to a whole new level.