4 min readHow Politicians use Twitter to communicate

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Politicians and Twitter: The necessary combination

The use of Twitter in politics has seriously changed the way campaigns are run; moreover, it has changed how Politicians interact with their followers and community. The power of Twitter is huge if we talk about campaigns going viral, communicating with followers or controversy. Most politicians know the importance of being on Twitter. But being on Twitter is not enough. They choose different strategies in order to create their image on Social Media and achieve their goals. Thanks to Tweet Binder we can develop a Twitter analysis on how they use this Social Network. We can create a Twitter report with all the tweets shared by an account. These reports include all the information and Twitter stats about the content the politician has shared.

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Tweets shared by an account: Twitter Analysis

Tweet Binder can analyze any hashtag, term or account on Twitter but we can also go further thanks to the advanced search operators. It is possible to create a collection with more than one hashtag, select the exact period of time and analyze only the tweets shared by an account. For that reason, we can analyze all the tweets sent by politicians during a limited period of time (in this case, 7 days). It is really easy, because we only have to type from:@theaccount in the main page. Moreover, the report will include more stats and metrics.

Tweet Binder site
Discover the tweets sent by @justintrudeau

Twitter report: General stats, transcripts and impacts

Once we have created the report, we have access to all the Twitter stats and we can start analyzing them. First, we will focus on the total amount of tweets and impacts analyzed (because we only have one contributor). In this case, we can assure that the President of Canada sent 46 tweets during last week. Most of them were retweets (52,17%) followed by Links and Images (43,48%) and Text Tweets (4,35%). Moreover, all these tweets generated over 203,329,798 impressions.

Tweet Binder report
General Stats of Justin Trudeau

Thanks to Tweet Binder you will be able to discover the most mentioned users by the account. It is really interesting to detect conversations. On the other hand, we can analyze the top 10 hashtags used by the Politician. This feature is useful to get to know the main topics and campaigns he or she is tweeting about. Every report includes the general statistics of the tweets but also, the economic value of the tweets the politician has sent according to the market.

Economic value of the tweets

Calculating the market value of tweets is the newest Tweet Binder’s feature. We have worked for a long time to be able to offer that metric. How to calculate this value is simple. First of all, we need to calculate the economic value of the users.Tweet Binder calculates this value taking into account the following variables: followers, following, ratio between followers and following accounts, lists, if the account is verified or not, average impressions per tweet and the economic value of a Twitter impact. Do you need to read more about it? Please, check out this post to learn more about the market economic value.

Secondly, we will calculate how much the tweets of that user are worth. We have considered that each type of tweet has a different value and some factors must be applied. For example, one retweet does not worth the same as a original tweet which contains a picture. Finally, once we have calculated the value of each user and the value of all the tweets he or she sent, we need to see the total market value of the report. It is done! We only have to sum all the tweets’ value.

Twitter stats: Comparison between worldwide politicians

Finally, we want to summarize and compare the Twitter Stats from different accounts. We have realized the Twitter analysis for the following accounts during the last week.

– @JustinTrudeau: Prime Minister of Canada
– @realDonaldTrump: President of the United States of America
– @EmmanuelMacron: President of the French Republic
– @sanchezcastejon: President of Spain
– @mauriciomacri: President of the Argentine Republic
– @lopezobrador_: President of Mexico

  Total tweets  Impacts
@JustinTrudeau 46 203.329.798  
@realDonaldTrump 89 5.056.356.822
@EmmanuelMacron 9 31.968.387  
@sanchezcastejon 30 28.389.930
@mauriciomacri 4 18.896.596
@lopezobrador_ 14 69.500.844

It is important to remember that Tweet Binder can analyze Twitter stats with no limits so you can create historical reports with the tweets sent by a politician as we did with Donald Trump’s tweets. Now it is your turn to discover how Twitter and Politicians are connected. Feel free to contact us if you need more information or you want to start your own analysis.

How much do their tweets cost?

You have the question and Tweet Binder has the answer. Thanks to our tool Twego, you will be able to calculate how much anyone’s tweets are worth. We offer two values. On the one hand, the Market Economic Value of the user (how much one tweet is worth in the market) and the Engagement economic value (how much should a tweet be worth according to its engagement). To sum up, you will be able to analyze the account of any politician according to an economic point of view.

Let’s see an example with the @realDonaldTrump account. It is very easy to calculate. Just visit Twego, type the account you want to analyze and press the search button. You will be requested to login with your Twitter account.

Tweet Binder Twego
Donald Trump analysis: market value and engagement value

It is important to point out the difference between the Market Economic Value of a user and the engagement value. The first one has in consideration quantitative market variables (prices, followers, following, verified account, lists the user is in…). The engagement market value has into consideration the engagement. It will depend on the number of retweets and likes the tweet gets.

  Market economic value  Engagement value
@JustinTrudeau $8,106.46 $11,612.12  
@realDonaldTrump $82,140.74 $935,189.67
@EmmanuelMacron $6,627.74 $32,087.75  
@sanchezcastejon $1,967.96 $7,225.03
@mauriciomacri $8,559.38 $51,705.37
@lopezobrador_ $8,963.02 $80,233.21


Now it is your time to analyze your politicians and political parties. In addition, you can calculate the economic value of their tweets quickly and easily. Our tools are here to help you and they are also free. Do not hesitate to contact us if you need more information. We will be more than happy to help you.

Calculate the economic value