It’s innegable that anytime Apple holds an event or presents a new product or service everyone, willing or not, ends up getting aware of it.
Apple’s last big announcement took place during the first day of its Worldwide Developers Conference (WWDC). The highlights of the event had been commented before the event but most of the tweets were sent during the presentation. We analyzed on real time all the tweets sent with the official hashtag:
We also analyzed on real time the last #AppleLive event where they announced, for example, the almost immediate launch of the iPhone 6 and Twitter went way more crazy.
Comparing both reports, the data were much more higher on the previous event and the Twitter hype about the last launches (iOS9, El Capitan…) has been smaller but the reactions were quite interesting, included the (then) deleted tweets of Spotify’s CEO reacting to the #AppleMusic serviced (which generated over 65 million impacts).
The products presented on both events were totally different and the stats too, but what is the same is our ability to capture and process all the tweets on real time.