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Reach and Impact: Instagram analytics

This post is also available in: Español (Spanish)

Instagram is a powerful and booming tool for sharing content. It is also a great platform for selling products or promoting content. Millions of publications are shared daily and everything can be analyzed. Creating an Instagram reports can be simple and fast. With this post we want to explain that we also have to know what the data tell us. In this case we are going to see what the impact and scope are and how they are calculated when we analyze Instagram hashtags. The same way we already did with Twitter.

As an example, we will take the analysis of the use in Instagram of #LaLlamada (recently released Spanish film).

What is and how is the impact calculated on Instagram?

Firstly, it is worth remembering that a previous post already delves into everything that we can analyze in Instagram with Tweet Binder. The analysis of an Instagram hashtag gives us very valuable information. And it is our duty to know how to use and understand every data. In fact, knowing what the impact is and how it is calculated is critical. So much to know if our hashtag has had repercussion. As well as to assess what has influenced the impact figure.

The impact refers to the potential number of times the hashtag was viewed. We have to go user by user multiplying the number of followers by the number of shared publications to calculate it. Then, we add all the results of the users.

In addition, with the Instagram reports from Tweet Binder we can get to know which accounts have generated the most number of impacts. With the rankings included, it is easy to know and assess which accounts have been relevant in the data obtained. As in #LaLlamada where one of its directors, Javier Ambrossi (@soyambrossi), stands out as an influential account:

What is and how is the reach of a Instagram hashtag calculated?

On the other hand, we must also have the account of the reach data. This parameter refers to how many users were able to see the analyzed hashtag. To calculate the reach of an Instagram hashtag all the followers of each account that has participated sharing content with the hashtag are added together.

In the example we have analyzed, #LaLlamada has also achieved a remarkable reach reaching more than one million accounts.

It is important to keep in mind that both impact and reach are potential figures. Meaning that more than a million accounts could have been able to see content from #LaLlamada in recent days.

With Tweet Binder having access to data, both on Twitter and Instagram, is very simple. All of our plans and our reports are as complete as possible. And, if you have any doubts, do not hesitate to give us a touch.