How hashtags help to create your brand image

This post is also available in: Español (Spanish)

Everyday, we are surrounded by hundreds of hashtags. It doesn’t matter were you are at; you can be at the supermarket, walking down the street or driving in your car. If you look at the billboards there is, at least, a hashtag on each one of them. Hashtags have become a key point on each marketing campaign. They are powerful tools that help brands to create or maintain their image. But, you should not only choose the right ones but your should also user a hashtag tracking tool to measure its impact, reach and every other important stat.

Too many hashtags overwhelm audiences
The use of too many hashtags may overwhelm your audience

Correct use of hashtags

As these terms are everywhere, a user may jump into the conclusion that they should use them as much as they can. However, this may exhaust the receiver. The use of a hashtag should always have a goal. A company may work with many different hashtags but has to know when and where is best to employ them.

Here are some advices on the correct use of hashtags:

  • Do not overwhelm your audience: As we were saying, choose the most relevant hashtag and start creating your campaign around it.
  • Keep an eye on the trends: A hashtag may be popular at the beginning of February but its relevance may have dropped by the end of March.
  • Beware of its use by your competitors: This may sound obvious, but there have been several examples of campaigns that have use the same hashtags. It is important to keep an eye on this so that your advertising campaign does not get mixed with others.

Once you have chosen your hashtags you have to build your campaign around them. Meaning that it should be a chain. You can start out by using a simple term and, once you have engaged with your audience, you can use a more complex one.

Some people fail to have an order in the use of the hashtags. The easiest solution is to use just one hashtag but if you want to use more than one: keep them organized!

Hashtag tracking tools

Now, lets start with the interesting part! It is nonsense to build a Social Media campaign with one or several hashtags and not to track them. To learn how to track hashtags you have to start by generating twitter impact reports.

With Tweet Binder you can do several types of searches:

One hashtag report: To create a report for just one hashtag you can either create an historical report or set a real time tracking report. Once you have done this, you will obtain a very complete with all the relevant data about your hashtag.

But, what if your campaign has more than one hashtag and you only need one report?

Well, do not worry as you can create a report that track more than one hashtags. Tweet Binder allows its users to go even further, you can create binders to classify your hashtags (we weren’t named Tweet Binder for no reason!). Here you will learn how to create binders and classify your tweets.

Tweet Binder allows you to classify your twitter stats in binders
Binder details at Tweet Binder

As you can see, the hashtag choosing process is very important. It has three stages:

  1. Choose the correct hashtags
  2. Use them right
  3. Analyze their impact

Tweet Binder allows you to do this and much more. Go to Tweet Binder and start creating your own reports!

Seek now!