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Open the Door to the Full Twitter Dataset
Hundreds of millions of tweets are sent and shared every single day on the Twitter social media platform. While for the most part you may only see and be aware of the tweets that have been sent by the people you follow, bear in mind that the Twitter dataset is vast—500 million tweets a day coming from more than 300 million people all over the world, with over a 100 million of these users using the platform daily! (What’s 500 million times 365? A whole heck of a lot is what!)
The amount of information shared on this platform is a virtual goldmine for any marketer (or even a social scientist for that matter). Thoughts and opinions are shared, agreed with, argued against, validated, made fun of, and even condemned—within minutes…even seconds, and there are many thoughts and opinions to be had on any given day. If you’re brave enough to test the theory, just try posting something even minutely controversial (“The Popeye’s chicken sandwich ain’t nothing to write home about” is a good start if you wanna anger some people…) and see how fast the word spreads.
Twitter data relevance
As a marketer, by looking at what’s on trend and what Twitter users are talking about, you can tap into the minds of your target group, helping your brand to grow by adapting to their needs and wants. All you need to do is access the data and analyze it based on your needs. After that, tailor your approach to best take advantage of the data you’ve gathered. The customer is always right has never been more on point. Especially since you want them to always feel like they are so that they continue supporting you.
There are many reasons why you may need to analyze or access the vast ocean of data available on the Twitter platform. Perhaps it’s because you’d like a deeper insight into your Twitter account. Maybe to know who your followers are and what they may be looking for from a brand like yours. Or it may be that you’d like to use the data for academic research on Twitter statistics. Perhaps looking into age groups and other demographics and how their use of the platform varies. (It sure would be a fascinating study of human nature of the 21st Century!)
It is possible that your brand is looking to launch a marketing campaign. Thus, you’re scrounging for some great ideas that will engage your followers and help the campaign to spread or even go viral, leading to profit (and more followers) down the line. All of this can be done by looking at what’s happening on the Twitter platform. What’s trending and what’s not. And, because there is a wide dataset, you can rest assured that your results will be rich and thorough. In fact, they will allow you to accomplish everything you need to accomplish with the information you have at hand.
But how exactly does one access all this information easily? What good is a Twitter dataset to an average person if you can’t get at it? Thankfully, there exist Twitter analytics tools that do the job of trawling through everything that’s been posted and shared on Twitter’s platform. One such tool is Tweet Binder, an easy-to-use and comprehensive Twitter analytics tool. Actually, it has access to the full set of Twitter data.
What can the Twitter dataset help you with?
Now that you know how to access the Twitter dataset, it’s time to put it to good use. Here are just some of the ways you can utilize the data:
- Academic purposes. Whether you’re writing a report for school or doing some serious research about social media from a sociological perspective, looking at tweets from all sorts of demographics can help you paint a picture of modern society. Especially the way in which people interact with one another on social media. Like it or not, this is how we communicate now. That’s why it’s an evolution worth studying.
- News support for media companies. No matter if it’s a small operation or a globally renowned newspaper, your media company can benefit in many ways from social media. More importantly, Twitter’s dataset can help you to get the word out if you use it to analyze the behaviors of Twitter users and use it to your advantage. You can also use Twitter to scour for trending topics, finding exclusive news stories that can land you on top of search results, which will lead to bigger exposure and, hopefully, more subscribers.
- Marketing and digital strategies. If you’re looking to advertise your brand to the world, access to the Twitter dataset can let you know what your followers are looking for. Also how your competitors are advertising their (similar) products, what topics related to your campaign may be trending at the moment, what topics to avoid to prevent controversy, and when the best time it would be to post based on your followers’ activity level. You’re sure to have a successful campaign with the use of thorough Twitter analytics and smart application of them.
- Displaying social media content for live events. Are you running an event and want to ensure future attendees and that your current attendees have something to engage and interact with? Broadcast your event live on social media. Particularly Twitter, and analyze people’s reactions to it and interactions with it. Use the data later on to invite more people and raise further awareness of your event.
Whatever it is you need Twitter data for, Tweet Binder will be there to collate the information for you in easily digestible reports. This will allow you to enrich your research, campaigns, or just your overall approach to posting.
How can I access Twitter data?
As any other social media platform, Twitter provides each user access to their data. As part of their service offering, they also provide a comprehensive Twitter Analytics area where users can check and track the performance of their tweets and accounts on a more expansive level.
Of course, even Twitter Analytics has its limits as to what statistics it can provide you as their user. For this reason, there are plenty of Twitter tools such as Tweet Binder out there that you can use to gather complete stats. These free Twitter tools allow you to analyze recent tweets quickly and easily. But say you need something a bit more detailed, which even the free tools can’t help you with. Tweet Binder has you covered with our PRO Twitter tool. The PRO option provides real-time access to the full Twitter dataset, allowing you access to all that has ever been posted on Twitter. Tweet Binder PRO Reports even include sentiment analytics. Since its inception until today, including real-time posts. Streaming reports are really useful for Twitter chat or you can also analyze Twitter trending hashtags.
How can I request a Twitter report?
OK, so you’ve finally decided that yes, you do need to start delving deep into Twitter analytics and using it to push forward your brand. What’s the next step then? Well, it’s easy. All you need to start off is to download a Twitter report.
To do that, simply visit the Tweet Binder website, set up an account, and put in the parameters for the report you need. Tweet Binder provides its users with many different kinds of reports. All based on each user’s specific needs. By visiting the website, you can see what Tweet Binder offers.
Not only that, you can also see which reports cover which tweets and for which date ranges. After all, for your purpose you may only need to track a hashtag over a period of one year. For example, so you wouldn’t need a backlog of everything everyone has ever posted on Twitter. With the help of Tweet Binder you can sift through it all to find what you need, easily and painlessly within minutes.
Of course, there are times when what you need is on a much more specific scale and a generic report just doesn’t do the job. That’s where Tweet Binder’s dedicated team comes in. When you need just a bit more, you can always contact them to discuss your budget and needs. They will provide you with tailor-made Twitter analytics and reports. Exactly how you want them and need them.
Don’t Worry, Tweet Happy
No matter which option you choose for accessing and analyzing the Twitter dataset, you can rely on Tweet Binder. They will provide you with the Twitter data and reports you need at any given time. From generic ones to tailor-made and more specific ones. The possibilities are endless, which makes the opportunities endless, too.
So, whatever it is that you need Twitter data for, Tweet Binder is your constant ally in the process. Do you need a Twitter map with geolocated content? We have it! Any and all tweets can be tracked, which in the long run will help you to better understand how your followers interact with you and your brand. In addition, how the Twitterverse communicates with each other. By using this information and playing it smart, you will be able to grow as a brand and increase awareness and engagement.