Twitter is the best platform to comment live sports
And that’s right! We all love sports here at Tweet Binder, the mix of Sports and Twitter is one of the best things in the Social Media World. The Super Bowl LII was the event of the week for us here so we decided to track every mention and tweet for the Super Bowl. The Philadelphia Eagles won over the New England Patriots in an amazing game. We ran a brief report on how people used Twitter during the 2018 Super Bowl and the results are amazing. The Super Bowl LII had a new hashtag #SBLII (52 using roman numbers, by the way). We were curious to see if the fans were going to engage with this new hashtag and we saw how the @NFL account insisted on it using it in all its tweets:
Two have reached #SBLII …
Tonight, a champion will be crowned!
— NFL (@NFL) 4 de febrero de 2018
We jumped to a fast conclusion after this Super Bowl: Twitter is the best way to comment and engage with others during live sports. The amount of information is huge, but if you filter ok your sources you will be able to enjoy it even more.
Tracking the Super Bowl hashtags and accounts
The main hashtags were: #SBLII and #SuperBowlLII, however we also tracked a few that could be interesting:
- #SB52 (just in case)
- Tom Brady
- Nick Foles (MVP of the game)
Twitter data of the main hashtags of the Super Bowl 2018
Here the data of the main hashtags of the Super Bowl 2018. We have included tweets and retweets:
- #SuperBowlLII 285,749 tweets
- #SBLII 803,204 tweets
- #SB52 275,696 tweets
- @Superbowl: 118,985 tweets
- #SuperBowl: 2,520,308 tweets
The first thing we see is that the official hashtag #SBLII was heavily used by the Twitter users with almost a million tweets. The other “official” hashtag, #SuperBowlLII had more than 285k tweets, so we can say that the @NFL got people to use them. However, as it happens every year, the non-official but logic hashtag #SuperBowl was the total winner with more than 2,5MM tweets being the most used hashtag of all.
Team and Players of the #SBLII
The teams were the Philadelphia Eagles (by remembering the movie Invincible by Mark Wahlberg you will see how incredible this victory is) and the New England Patriots. And the most important players were Nick Foles, MVP of the Super Bowl, and of course Tom Brady one of the best players of all times. We also analyzed their official hashtags #GoPats and #FlyEaglesFly, here the results:
- Tom Brady: 760,732 tweets
- Nick Foles: 419,569 tweets
#GoPats 166,347 tweets
#FlyEaglesFly 946,978 tweets
@Eagles 811,168 tweets
@Patriots 372,285 tweets
It is amazing to see that Tom Brady still gets all the attention. He made a huge mistake at the end of the game and Twitter doesn’t forget.
The Super Bowl was amazing, if you need to compare this data with previous years, please let us know. We will be here to help. We love Twitter as you can see!