4 min read#TBT: The Super Bowl LII 2018 on Twitter

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Twitter is the best platform to comment live sports

And that’s right! There is doubt about that Twitter is the best platform to commend and discuss live events. Among them, sportive event are huge when analyzing their Twitter relevance. We all love sports here at Tweet Binder, the mix of Sports and Twitter is one of the best things in the Social Media World. The Super Bowl 2018 was the event of the week for us here so we decided to track every mention and tweet for the Super Bowl. The Philadelphia Eagles won over the New England Patriots in an amazing game.

Check #SuperBowl2019 report

We ran a brief report on how people used Twitter during the 2018 Super Bowl 2018 and the results are amazing. The Super Bowl LII had a new hashtag #SBLII (52 using roman numbers, by the way). We were curious to see if the fans were going to engage with this new hashtag and we saw how the @NFL account insisted on it using it in all its tweets:

We jumped to a fast conclusion after this Super Bowl 2018: Twitter is the best way to comment and engage with others during live sports. The amount of information is huge, but if you filter ok your sources you will be able to enjoy it even more. It’s not just about tweeting here. We are eager about understanding data and giving it a meaning. In fact, we offer Twitter analytics but also consultancy so the data can be more than trusted. Understanding the data and giving the figures its right value is key at Tweet Binder.

Tracking the Super Bowl 2018 hashtags and accounts

As we have mentioned, although huge efforts are done to comment under one hashtag, it does not always work. That’s why we have checked other popular hashtags. This is something that we always recommend when analyzing event. Taking into account the main hashtag and others that may have also generated activity.

First of all we are going to describe the popular hashtags of the game. In fact, the main hashtags were: #SBLII and #SuperBowlLII. However we also tracked a few that could be interesting:

  • #SuperBowl
  • #SB52 (just in case)
  • #GoPats
  • #FlyEaglesFly
  • @Patriots
  • @Eagles
  • Tom Brady
  • Nick Foles (MVP of the game)
Getting to know the most relevant hashtags shared with the main one is important. Actually, it may help us to get more accurate data if we combine the analysis of all the hashtags. Or, at least, from those two or three more popular. This way, we’ll have a bigger picture of how and who tweeted about the event.
 
The period of analysis was a few hours before the game and a few hours after the game. We started counting exactly 8 hours before the game and stopped counting 12 hours after the game, so we could get all the “fatter game” tweets. The results are amazing and have helped us to remember why we love our job.
 

Twitter data of the main hashtags of the Super Bowl 2018

Secondly we have tracked all those relevant hashtags. These are the data of the main hashtags of the Super Bowl 2018. The figures below include included tweets and retweets to be more precise:

  • #SuperBowlLII 285,749 tweets
  • #SBLII 803,204 tweets
  • #SB52 275,696 tweets
  • @Superbowl: 118,985 tweets
  • #SuperBowl: 2,520,308 tweets

The first thing we see is that the official hashtag #SBLII was heavily used by the Twitter users with almost a million tweets. The other “official” hashtag, #SuperBowlLII had more than 285k tweets, so we can say that the @NFL got people to use them. However, as it happens every year, the non-official but logic hashtag #SuperBowl was the total winner with more than 2,5MM tweets being the most used hashtag of all.

Team and Players of the #SBLII

The teams were the Philadelphia Eagles (by remembering the movie Invincible by Mark Wahlberg you will see how incredible this victory is) and the New England Patriots. And the most important players were Nick Foles, MVP of the Super Bowl 2018, and of course Tom Brady one of the best players of all times. We have also analyzed the official hashtags of both teams (#GoPats and #FlyEaglesFly) and the mentions the players received to their Twitter accounts. These are the metrics we analyzed with Tweet Binder:

  • Tom Brady: 760,732 tweets
  • Nick Foles: 419,569 tweets
  • #GoPats 166,347 tweets
  • #FlyEaglesFly 946,978 tweets
  • @Eagles 811,168 tweets
  • @Patriots 372,285 tweets

It is amazing to see that Tom Brady still gets all the attention. He made a huge mistake at the end of the game and Twitter doesn’t forget. In fact, our reports include a timeline chart where we can check the highlights of the analysis. Besides we can detect the tweets and the Twitter accounts that have mostly generated the highest impact. Twitter and sports are the perfect combination to understand fans and their social behavior. And everything is possible with Tweet Binder to get all the data needed to it.

Conclusion

As the Twitter data and the event prove: The Super Bowl was amazing. If you need to compare this data with previous years, please let us know. We will be here to help. Also, if you need any sports data or any Twitter analysis, Tweet Binder is your tool. We can analyze tweets is real time and also generate reports with custom date range. No matter if your event or campaign have already happened. Tweet Binder is the perfect Twitter analytics tool to monitor any tweet.

We love Twitter and sports as you can see! So now it is your time to create your own Tweet Binder reports. Or, for even, to decide to analyze a big event as the Super Bowl and count with us. We are waiting here to help you with anything. From how to get the data to when to start and stop the monitoring regarding the event’s need. Do not worry about anything. We are used to work with any type of event and data.

Calculate the tweets of #SuperBowl2019 here