Real time analysis and display for #SageSummit and #SageConecta
Tweet Binder receives each month lots of contact forms asking for information about developing a Social Media Wall for an event. This shows that the interest in displaying the content shared on real time by social media users is increasing day by day. To analyze what assistants to your event are saying on Twitter or Instagram is as important as letting them know that they are being heard.
Tinkle Spain knows that importance and that is why they never doubted about installing a tweetwall for the event they were organizing for @SageSpain. Every summit hosted by Sage has huge repercussion on Social Media. They are very keen on organizing huge events and never putting assistants to it aside. Not only they installed a Social Wall but they also threw a Twitter contest giving away a Samsung Galaxy S8.
Analytics – #SageSummit & #SageConecta
As in every Sage summit, they needed to track the hashtag #SageSummit. Tweet Binder allows you to choose the language you want to track so, as the event was hosted in Spain, they needed to track tweets in Spanish. Also, for the Twitter contest they held, they used the hashtag #SageConecta. Stats for these hashtags have been completely astonishing. They received 13,577 tweets from 1,585 users generating 21,250,416 impressions just the day of the event.
Furthermore, Tweet Binder allows you to classify the information in binders. For this event, as they were tracking two different hashtags, this feature came in very handy because the client was able to see the impact and reach of each hashtag without altering the general stats of the report.
With Tweet Binder’s reports you can get up to 11 rankings of users and most used hashtags or most mentioned accounts. To know who is the most popular user at your event is as interesting as knowing who has received more mentions. At #SageSummit, we see that the most popular users (by number of followers) were:
- Risto Mejide, @ristomejide: 2,811,226 followers
- MarketingDirecto.com, @mkdirecto: 341,910 followers
- Alertas de Trabajo, @AlertasTrabajo: 179,947 followers
- TodoStartups, @todostartups: 163,853 followers
- Wave, @WaveApplication: 124,024 followers
Whereas the most mentioned users were:
- @SageSpain 737 mentions
- @ristomejide 473 mentions
- @luispardo1 355 mentions
- @Yoriento 100 mentions
- @sagefoundation 62 mentions
Social Media Wall for Twitter
For this particular event, we had to design a vertical social wall. With Tweet Binder’s own software we are able to develop almost anything. Having said this, a vertical wall was no challenge for us. We displayed:
- Tweets with text or with images
- Most active and most popular user rankings
- Twitter stats (number of tweets, number of users and number of impacts)
With our moderation feature the content displayed on the social wall is completely accurate. You can approve or reject tweet by tweet but you are also able to approve or reject users. This way, once you have approved a user you won’t have to moderate any of his tweets. Same thing happens with trolls. If you detect a user that is tweeting bad content about your event or your client you can mute him so none of his tweets will appear on the wall.
As you can see, creating a Social Media Wall for your event is really simple. If you want to install one at yours, contact us and we will help you!