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Real time hashtag tracking for #SageSessions
At Tweet Binder, each month is full of different events taking place all around the world. Our clients contact us every day asking about adding a Social Wall to the venue of their events. Social walls are the perfect solution to engage with the audience. By doing a hashtag real time analysis you can display it on big screens. One of the latest clients to trust us with a Tweet Wall has been @SageSpain. Each year we develop a Tweet Wall for them to display real time content of the hashtag of their event. Last year we developed a vertical Tweet Wall for the #SageSummit, you can check it here.
To analyze a hashtag in real time is key to see how the event is going on Twitter. With a hashtag real time report you will have immediate access to the Twitter statistics. If you are PRO in Tweet Binder you can create a real time analysis very quickly. You just have to follow these steps:
- Go to https://www.tweetbinder.com/collection
- Type the name of your collection
- Select the option “Start tracker”
- Type the hashtag you need to track
- Click on “Create empty collection”
Once you have followed these simple steps the tool will start analyzing the hashtag in real time. This means that each time someone publishes a tweet with the hashtag it will immediately go inside the report. But do not worry, if you do not own a PRO plan at Tweet Binder you can always request your real time hashtag analysis from here.
#SageSessions – Hashtag real time analytics
Once we know how to create a real time hashtag report, we are able to dive in the analytics of a report. For this year’s event, the client needed to track the hashtag #SageSessions in language Spanish. When a hashtag is used worldwide, it is better to neat down the analysis filtering the tweets by language. This kind of filter is not only available when tracking a hashtag in real time but in every kind of Tweet Binder report. The event took place on March 15th in Madrid. So the stats we are going to analyze are only for that day.
The hashtag #SageSessions in Spanish received 5,605 tweets from 641 users on March 15th. These tweets generated a total of 12,029,499 potential impressions and had a potential reach of 1,791,191 users.
Tweet Wall – Display your hashtag in real time
In order to engage with the audience, @SageSpain decided to display a Tweet Wall during the event. These Social Walls display the stats of the hashtag in real time. Each time someone posted new content with the hashtag #SageSessions, the tweets were elegible of being displayed. We say elegible because, as you may already know, with Tweet Binder you can moderate the content of your Social Wall. By doing this you can avoid inappropriate content in the big screens.
#SageSessions is just another proof of how Tweet Walls help you engaging with your audience. If you are having an event do not hesitate and contact us know so that we can help you to create Social Walls. Our team will design the wall according to your event’s image so that everything is aligned. Our doors are open 24/7, do as #SageSessions and display your hashtag in real time!