#FreedomChild – New album by @TheScript

@TheScript launches a new album

Social Media can be used for a wide range of purposes. You can be at a football game or at a corporate event and you will see tons of people using their mobile phones tweeting and posting their opinions. Twitter and Instagram have become very useful tools for communication teams to share news about their products or events. Having said this, it is important to highlight the importance of these Social Networks for the music industry. We wrote about how Taylor Swift erased all the content from his social platforms in order to promote her new album.

Today, it is the turn of The Script and their new album #FreedomChild. This group has a very faithful group of fans (which we are included in) who are known as #TheScriptFamily. When the Script does something on Twitter, his group of supporters tweets as there was no tomorrow (and we know it because we have analyzed several of their hashtags). We have analyzed the repercussion of the launching of their new CD #FreedomChild.

Twitter Stats for #FreedomChild

The period of time for this analysis is since the first of September, day they launched the album. With just an overview of the report we were able to jump to the conclusion that it was a total success; 7,417 tweets in just four days is an incredible amount. We have excluded the RTs from this analysis as we wanted to see the original content published with the hashtag.

General Stats of #FreedomChild by @TheScript
General Stats of #FreedomChild

General stats

Total Tweets 7,417
Potential impacts 101,827,824
Potential Reach 17,915,597
Users 3,157

It is important to notice that RTs have been excluded, if we had included them the impact, reach and number of users will increase. To know the difference between impact and reach you can check this post.

A look into #TheScriptFamily

Has we have said, and you may already know, the group of fans of this band is known as #TheScriptFamily and they are one of the more faithful group of fans that we have ever seen. Let’s see who has tweeted the most using the hashtag #FreedomChild:

Most active users

@haque_samina 68 tweets
@chrisElkhoury29 64 tweets
@julia_script1 60 tweets
@Sjames11James 59 tweets
@ProudFangGirl 56 tweets
@TS_Claudi 49 tweets
@Lisa_script7 46 tweets
@Fra_Script 43 tweets
@SikeyyOfficial 41 tweets
@louvedemetria 39 tweets

It is not easy getting a fan to tweet more than 30 tweets when you are not giving anything away. These fans are the real deal, they tweeted to express how much they loved the songs from the band’s new album.

Most popular users

@AppleMusic 9,198,718 followers
@thescript 2,217,615 followers
@anghami 672,538 followers
@Shazam 518,113 followers
@sonymusicmexico 470,506 followers

It is also important to know which relevant users have tweeted with the hashtag. These are the users that help to increase the reach of the action.

To sum up, we can say that having this repercussion in such little amount of time is not easy and The Script has achieved great numbers. They have a faithful community that will follow them anywhere they go. We have already chosen our favorite song: “Wonders”. Which one is yours?

And, remember, if you want to analyze your own hashtags visit www.tweetbinder.com and start creating your own reports!