Twitter is helping Borussia Dortmund to grow the engagement with its fans
Twitter is present in every sports, all the teams have their own hashtags and the supporters actively participate in the conversation. Borussia Dortmund is doing something amazing, we cannot find another word to describe it. They created the first Twitter competition involving the players and fans. In Tweet Binder we are so happy for having created something that we consider disruptive and innovative: BVB Twitter League.
— Borussia Dortmund (@BVB) March 17, 2017
Web competition between teams on Social Media
Every game day, the BVB League start tracking the mentions to both teams handles and the tweets to the official hashtags. Each team in the German Bundesliga has its own hashtag, pretty cool huh? All is built for Borussia Dortmund, the page is branded after them and so the titles and names. It gets updated in real time with every new tweet.
It also shows the rankings of players based on mentions. Supporters ranking shows who’s the most active one. Also listed the most popular users based on the number of followers
Ideal Borussia Dortmund mentions team
One of the most innovative aspects is the “ideal roster”. All the BVB players are classified according to their position on the field: goalkeeper, defender, midfielder or striker. Based on the number of tweets received, the roster changes
Pictures gallery and tweets timeline
Last but not least, the BVB league offers a complete gallery with the pictures from fans and the most important tweets of the game. These pictures are selected among the thousands of pictures sent in every game.
Javier is the founder and CEO at TweetBinder. With more than 10 years of experience in Twitter Analytics space, he is on the mission to build best-in-class Twitter marketing tools helping X community to thrive.