Bringing football fans closer to their heroes
At Tweet Binder, we are always trying to make our clients’ experience as good as possible. If a client asks for something we have never developed, we work really hard to create it. This past week, we have been working really hard and now we are happy to announce our last project in collaboration with the amazing teams of Cool Tabs and Fugu. Sports’ analytics have no limit, almost anything can be created from scratch. Atlético de Madrid, one of the most important football teams of La Liga, has launched a contest powered by Solán de Cabras to find the best #AtletiKids. Everything surrounding this action has been just great!
Microsite with Facebook, Twitter and Instagram content
We have created a custom microsite that shows all the pics and videos uploaded through Twitter, Instagram and Facebook where the youngest supporters of the team show their passion and love for their Club. You could take part in three different ways.
1. Sharing a photo or video proving your child is an Atlético from the cradle
It was amazing to see own very young children know the names of the whole team and how they like to brag about being a true fan to this football team.
2. Sharing a photo or video supporting Atlético de Madrid
Children had no fear showing the passion they have for this team. They know all the songs and they love to sing and shout them out loud.
3. Answering a quiz
Almost every #AtletiKid got all the answers right! And the ones that got one answer wrong was because some of them were really tricky.
All the content has to be approved in our moderation panel to avoid publish unappropriated pics or videos. The winner will live an unforgettable weekend that will include a trip to Madrid for two, participating in a clinic with a player of the first team and two tickets to watch a match at the Calderón.
Javier is the founder and CEO at TweetBinder. With more than 10 years of experience in Twitter Analytics space, he is on the mission to build best-in-class Twitter marketing tools helping X community to thrive.