4 min readHow to analyze Twitter trending topics? #NYFW

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September arrives and so does the New York Fashion Week. A must-follow event for fashion lovers. And, why not, for those who love to follow trends and fresh street styles. The city that never sleeps becomes a Twitter trending topic year after year. Hundred thousands tweets are shared under the #NYFW tag. It may seem hard to follow the beat. So many designers, models and runways.

Don’t worry! Tweet Binder is not only the perfect Twitter analytics tool. It is also the perfect option to analyze Twitter trending topics. Each day, we consult the Twitter trends to know the highlights of the day and the topics of the moment. As you know, Tweet Binder is able to analyze any hashtag on Twitter and the trending topics could not be an exception. Let’s discover the main data registered for #NYFW.

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#NYFW before it becomes trending topic

First of all, we can not always know if our hashtag is going to turn into a trending topic. It’s a mystery. Sometimes the most discreet campaign gets to be trending topic. At other times, neither the sponsored hashtags get to be a Twitter trend. Anyway, in the case we are analyzing and for those pretty active, we’ve got to have a plan. A communication strategy in order to not miss a tweet and to react as the activity evolves. A clear hashtag and a countdown have been the way to increase the interest around #NYFW:

So, as the dates and the hashtag are clear. A Twitter live tracking should be part of the social media plan. Tweet Binder offers Live Twitter Campaigns with no tweet limit or date range limits. Analyzing the data that is generated before the event takes place is really important. On the one hand, to detect and determine how the activity may evolve. And on the other hand, to detect if the hashtag is being correctly used and to find out influential accounts that we did not have taken into consideration. That is really easy to do thanks to the advanced Tweet Binder reports. By having access to the statistics in real time, we will be able to make decisions or evaluate the changes within our strategy.

Why is #NYFW a trending topic?

Tweet Binder has tracked #NYFW since the first of September. The report includes over 182,000 tweets. But it’s not only about the volume of tweets, it is also about the accounts and specific moments when the tweets are sent. Becoming trending topic depends on both factors. On the one hand, the tweets volume of the hashtag and on the other, the activity level for a certain period of time. Tweet Binder’s timeline graphic shows how the activity of the hashtag is evolving during these days:

Tweet Binder #NYFW Twitter report
Tweet Binder timeline graphic for Twitter #NYFW

Trendy accounts make Twitter trending hashtags

However, as we have said before, the number of tweets is just one of the reasons to become a trend. In addition, the accounts and their relevance are another key point. The top ten accounts that are tweeting about #NYFW have from over 12 million followers to almost 42 million. If we want to analyze the accounts that have turned #NYFW into a trending topic, the Tweet Binder report will give us all the information. Thanks to the user rankings within the report, we will be able to find out not only the most active users but also the most influential users and the users that generate the highest impact.

In that case, we can determine which are the most popular accounts in terms of the number of followers. As we can see in this report, the most popular accounts correspond with media and celebrities. The most popular user is the New York Times, followed by the BBC, Nicki Minaj, Reuters and Paris Hilton.

Most popular users

@nytimes 41,912,866 followers  
@bbcworld 23,691,209 followers    
@nickiminaj 20,394,399 followers  
@reuters 19,797,817 followers    
@parishilton 17,234,852 followers  

On the other hand, it is important to keep track of the accounts with the greatest impact. In other words, those users who have reached the highest number of users with their tweets. According to their impacts, these are the most important accounts that helped turn #NYFW into a trending topic.

Highest impact users

@voguemagazine 230,055,202 impacts  
@reuters 178,180,339 impacts    
@fashionista_com 151,469,195 impacts  
@ralphlauren 131,280,357 impacts    
@enews 115,196,873 impacts  

How much does a trending topic cost?

Tweet Binder’s new metric helps to get a clue about the success of the hashtag. The economic value of #NYFW has one of the most noticeable analyzed so far:

Twitter economic value of a hashtag
#NYFW Twitter economic value by Tweet Binder

This data reflects the amount of money we would have had to pay in order to reach the impacts of this hashtag. This is an algorithm owned by Tweet Binder, especially useful if you analyze Twitter trends. For example, if we launch a campaign on Twitter and suddenly it becomes trending topic. Thanks to the economic value of the hashtag, we can know how much money we have saved if we consider the price we would have had to pay to appear within the trends

Tweet Binder: your Twitter trending tool

We have already posted about Tweet Binder Twitter reports. There are different options to analyze Twitter data. It doesn’t matter if the trending topic already happened or you think is about to happen, Tweet Binder can analyze it. If you want to have all the statistics in real time, you will have to buy a live campaign. Do not worry if the trending topic you want to analyze was long time ago. Thanks to our Twitter analytics tool, we can create historical reports with no limit of tweets. This way, you will have all the metrics in online version and Excel.

You can start by testing our tool with our free reports, we know our tool is going to become your Twitter tracking platform for the new year. Feel free to contact us if you need more information or if you are interested in analyzing trending topics with us. It will be an amazing collaboration!

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