How to analyze Twitter trending topics? #NYFW

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September arrives and so does the New York Fashion Week. A must follow event for fashion lovers. And, why not, for those who love to follow trends and fresh street styles. The city that never sleeps becomes a Twitter trending topic year by year. Hundred thousands tweets are shared under the #NYFW tag. It may seem hard to follow the beat. So many designers, models and runways. Don’t worry! Tweet Binder is not only the perfect Twitter analytics tools. It is also the perfect option to analyze Twitter trending topics. Let’s discover the main data registered for #NYFW.

#NYFW before it becomes trending topic

First of all, we can not always know if our hashtags is going to turn into a trending topic. Anyway, in the case we are analyzing and for those pretty active, we have to have a plan. A communication strategy in order to not miss a tweet and to react as the activity evolves. A clear hashtag and a countdown have been the way to increase the interest around #NYFW:

So, as the dates and the hashtag are clear. A Twitter live tracking should be part of the social media plan. Tweet Binder offer Live Twitter Campaigns with no tweets limit or date range limits. Analyzing the data that is generated before the event takes place is really important. In one hand, to detect and determine how the activity may evolve. And on the other hand, to detect is the hashtag is used correctly and to find out influential accounts that we did not have taken into consideration. That is really easy to do thanks to the advanced Tweet Binder reports.

Why is #NYFW a trending topic?

Tweet Binder has tracked #NYFW since the first of September. The report includes over 182,000 tweets. But it’s not only about the volume of tweets, it is also about the accounts and specific moments when the tweets are sent. Tweet Binder’s timeline graphic shows us the how the activity of the hashtag is evolving during these days:

Tweet Binder #NYFW Twitter report
Tweet Binder timeline graphic for Twitter #NYFW

However, the number of tweets is just one of the reasons to become a trend. In addition, the accounts and their relevance is another key point. The top ten accounts that are tweeting about #NYFW have from over 12 million followers to almost 42 million. In fact, Tweet Binder’s new metric helps to get a clue about the success of the hashtag. The economic value of #NYFW has one of the most noticeable so far analyzed:

Twitter economic value of a hashtag
#NYFW Twitter economic value by Tweet Binder

Tweet Binder: your Twitter trending tool

We have already posted about Tweet Binder Twitter reports. There are different options to analyze Twitter data. No matter if the trending topic already happened or you think is about to happen, Tweet Binder can analyze it. You can start by testing our tool with our free reports, we know our tool is going to become you Twitter tracking platform of the season.

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