Using a Twitter analytics tool
Twitter analytics reports are an essential part of any marketing campaign or event. To measure the tweets our community sends is a key part of any strategy we launch and it should be carried out professionally. In this post we will show how to create a Twitter analytics report using the FREE tool Tweet Binder. If you are in a hurry and want to create your report now just click the next button. If you need (or want) more information, just keep reading this amazing post.
Twitter reports analyze anything contained in a tweet. Tweet Binder allows you to track any hashtag, term or account, even a combination of any of them. To sump up, our search can be a:
- Hashtag: #MakeNarniaGreatAgain
- Keyword: Hogwarts
- User account: @BarackObama
- Link: www.VisitMordor.org
All those things can be inside a tweet and we can get analytics out of them. To get analytics from hashtags is the most common one. Hashtags are used in campaigns, events, TV Shows, etc. However it is good to know that we can get Twitter analytics out anything contained in a tweet. It is really useful, for example, if you want to analyze a specific topic or you need to avoid one hashtag (under your own analysis).
Entering Tweet Binder
Tweet Binder is a Twitter analytics tool that will give us FREE stats of any hashtag or term. It shows results from the last 7 days and up to 2,000 tweets per search. We will have to go to the site: www.TweetBinder.com and log in using our Twitter account. Why does Tweet Binder need access to my Twitter account? This is a mandatory request from Twitter actually, we need to access your account so we can ask Twitter for tweets. Do not worry! Tweet Binder will never post tweets in your name and will never send you DMs asking for anything. It won’t force you to follow anyone either. It is just a formality. Moreover, we do not keep the information related to your account.
Once we have logged in using our Twitter account we can start creating our first reports. Twitter analytics can be pretty addictive so use them wisely. To create our first Twitter analytics report just enter the term you want to analyze in the big search box at the home page and click “Create your report!”. In that case, you will create the free Twitter report that analyzes up to 2,000 tweets from the past 7 days. However, remember that you can upgrade your report anytime. It is possible to analyze the last 30 days directly from the site or, even better, create the full report.
Types of Twitter analytics reports
The process of getting the stats can take up to one minute depending on the amount of tweets Tweet Binder finds. This Twitter analytics tool will give us up to 2000 for FREE of the last 7 days. When the search is finished we will see the first report. This first report is called the advanced report and it shows all the main stats of the term or hashtag we have analyzed. There are three types of reports:
- Basic report: it shows the main stats and rankings
- Advanced report: it shows deeper stats of the hashtag. In the PRO version of Tweet Binder it comes with even more analytics and rankings. You will learn about the economic value
- Excel report: only available in the PRO version
These reports are a very important part of any campaign we run on Twitter. That is why we need to study them carefully so we can obtain valuable conclusions. In other posts of Tweet Binder we explain how to read all these Twitter stats, now that we know how to create a Twitter analytics report we have to learn how to take advantage of these stats.
Your Free Twitter report in just one page
Both the basic and advanced reports offer statistics about your hashtag in a clear and easy-to-interpret way. Although it is true that the free version does not include all the metrics, you can discover the most relevant. Let’s delve into the Twitter statistics included in the free Twitter report. Remember that if you need to export to Excel, you had to upgrade your report into a PRO report.
- Total tweets: Total of original tweets and retweets shared under the hashtag (the free version includes up to 2,000 tweets)
- Contributors: Number of users that have tweeted using the hashtag during the time analyzed
- Economic Value: Amount of money the hashtag is worth in the market. Learn more
- Types of tweets: We can make the difference between text tweets, replies sent using the hashtag, retweets made to tweets that contain the hashtag.
and Links/Pics. Thanks to this, you will be able to discover if your campaign has been based on original content or retweets
- Potential impressions: The potential number of times somebody could have seen the hashtag
Moreover, the basic free Twitter report includes two user rankings. These are: the five most active users and the most popular. We think that these are the most important to highlight. The first ranking allows us to detect the users that have participated the most using the hashtag. The second one helps us to detect significant accounts. This is a huge opportunity to locate influencers or big accounts. This basic analysis may be enough to give you the highlights of your campaign but do not forget that the Advanced report offers more statistics. For example, you will be able to discover many more user rankings or the timeline of your hashtag’s activity. This temporary graph is dynamic so you can choose the metrics to show or hide. Moreover, it is possible to download the graphic as a PNG file.
Useful and easy, isn’t it? Now it is your turn to create your first free Twitter report. Once you create the first one, you won’t be able to stop.