#Bestintravel by @lonelyplanet: Travel and Social Networks

This post is also available in: Español (Spanish)

Travel and Social Networks are one

The connection between Travel and Social networks is undeniable. Who does not share holiday content? On the one hand, it seems that we have to share a picture or a tweet to enjoy our free time nowadays. We are having a good time but we decide to share it instead of really enjoy it. In fact, we are sometimes getting out of our minds. On the other hand, companies in the tourism industry are increasingly using social networks as a tool to connect with their users and followers. It is the example of Lonely Planet and its campaign #Bestintravel. The historical data and the Twitter metrics powered by Tweet Binder allow us to discover the hashtag activity and the places you should visit in 2019.

#Bestintravel: This is where you should be traveling in 2019

Lonely Planet is a reference if we speak about trips and travel companies. Not only by its relevance and its influence but also for being one of the most successful brands in creating good content. Every year, they launch the campaign #bestintravel to know the best destinations for the following year. For example, they have discovered the top 10 countries, cities, regions and adventure destinations. If you are thinking about traveling next year, you should take a look.

  • TOP 10 Countries: Sri Lanka, Germany, Zimbabwe, Panama, Kyrgyzstan, Jordan, Indonesia, Belarus, São Tomé & Príncipe and Belize.
  • 10 Cities: Copenhagen, Shēnzhèn, Novi Sad, Miami, Kathmandu, Mexico City, Dakar, Seattle, Zadar and Meknès.
  • TOP 10 Regions: Piedmont, The Catskills, Northern Peru, The Red Centre, Scotland’s Highlands and islands, Russian Far East, Gujarat, Manitoba, Normandy and Elqui Valley.
  • 10 TOP BEST VALUE: Secrets of Egypt’s Southern Nile Valley, Łódź, Great Smoky Mountains National Park, Maldives, Houston, Argentina, Bangladesh, Albania, Ecuador and Slovenia.

#Bestintravel: Twitter metrics

We can not stop at Tweet Binder. In this case, we have analyzed the campaign #Bestintravel. Also its Twitter metrics. Thanks to our historical data without time limitation, we can create the complete report from the 1st of January of 2018. In addition, the Twitter metrics show the activity evolution of the hashtag until the moment they published the destinies of 2019. Let’s discover the main stats, rankings and the market economic value of #Bestintravel.

General Stats

Total Tweets 11,784  
Text tweets 70    
Retweets 7,048  
Economic value $2,220,900    
Users 5,437    
Impressions 1,171,682,969  
Reach 30,963,503  

As you can see, we can analyze the general Twitter metrics really quick. To sum up, the hashtag’s activity has been crazy! If you want to analyze the complete stats you can consult the report here. You will discover the user rankings too.

Most active users

@rachshredgnar 183 tweets  
@ukdealsonline 176 tweets    
@lonelyplanet 174 tweets  
@befootloose 165 tweets    
@1place4holidays 146 tweets  

Most popular users

@lonelyplanet 6,331,160 followers  
@lastampa 1,013,917 followers    
@southafrica
471,616 followers
 
@periscopetv 433,034 followers    
@money
389,496  followers
 

Historical data powered by Tweet Binder

Our tool has something special. We have access to the historical data of Twitter without time limit. That is to say, we can analyze anything from the beginning of Twitter. In this case, we have created the report of #Bestintravel to know its Twitter metrics from this year. Nevertheless, we could go further in time. Even, we could create a Twitter report every year and compare different editions. What do you think? Do you want to analyze an old campaign too? We will help you at Tweet Binder.

Request your historical report

Leave a Reply