Campaigns and strategies try to fulfill certain goals and KPIs. Twitter includes several data that are relevant to achieve the success of any campaign or any companies’ social media needs. Tweet Binder has worked on new metrics to help companies and users to understand the real performance of the hashtags and the content shared on Twitter. Say hello to the economic value of a hashtag!
With Tweet Binder we can analyze and report any hashtag or keyword from any date range. Being able to track the same event or campaign from different years let us create comparative Twitter reports. Lets see how this reports allow us to study the evolution and impact of the tweets sent by @rolandgarros on its lasts male finals.