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Tweet Binder metrics

Here you will find an explanation for every metric included in a Tweet Binder report.

1 Total tweets

The first metric displayed at any report is the “total tweets” number. This figure stands for the total number of original tweets and retweets in your report. If you want to know the number of original tweets or retweets, you need to check the metrics on the right. 

2 Potential impressions/impacts

This metric stands for the potential number of times someone could have seen the hashtag. It is calculated by multiplying the number of tweets a user has sent by its number of followers. This is done with every user in the report and then the total figures are added.

Example:

User 1: sends 10 tweets and has 35 followers. Total potential impressions: 350

User 2: sends 25 tweets and has 73 followers. Total potential impressions: 1825

Total potential impressions of the report: 2175

3 Potential reach

The reach stands for the potential number of users who could have seen the hashtag.

It is calculated by adding all the number of followers each user in the report has. 

Example:

User 1: has 35 followers. Potential reach: 35

User 2: has 73 followers. Potential reach: 73

Total potential reach: 108

4 Twitter user rankings

Each Tweet Binder PRO report includes up to 14 user rankings. They are automatically generated with the report and they give valuable insights about the contributors.

There are some basic rankings such as the most active or the most popular but there are more complex rankings as well. Here is a list of them:

  1. 1. Most active users: Users who have sent the highest number of tweets (original tweets + retweets)
  2. 2. Retweeters: Users who have sent the highest number of retweets
  3. 3. Original tweets: Users who have sent the highest number of original tweets
  4. 4. Most popular: Users ranked by their number of followers
  5. 5. Highest impact: Users ranked by the number of impressions they have generated
  6. 6. Top photographer: Users ranked by the number of photos they have sent
  7. 7. Verified users: Verified accounts that have tweeted with the analyzed hashtag. They are ranked by their number of followers
  8. 8. Top RTs engagers: Users ranked by the average number of retweets they have received to the original tweets sent in the report
  9. 9. Top likes engagers: Users ranked by the average number of likes they have received to the original tweets they have sent in the report
  10. 10. Most retweeted: Users ranked by the total number of retweets they have received
  11. 11. Most favorited: Users ranked by the total number of likes they have received
  12. 12. Most mentioned: Users ranked by the number of mentions they have received
  13. 13. Top accounts: This ranking says how much a text tweet from those users is worth in the market. Users are ranked by their market value
  14. 14. Most expensive users: Users ranked by the value of the tweets they have sent in the report

5 Twitter sentiment score

Every Tweet Binder report gives the sentiment score metric. This figure tell us how positive or how negative our report has been. To calculate the sentiment score we take into consideration the impressions generated by every user. We consider that it is “more positive” to have more users tweeting good comments about your campaign than having just one. It is better to have 500 positive tweets sent by 100 users than 500 tweets sent by just one user. The first option shows that a lot of people think that the analyzed hashtag is great. Whereas the second option might just be an spammer.

Same thing happens with the negative tweets. Having 500 negative tweets sent by 500 users is something bad because tons of users are involved. Whereas having 20 users sending 500 negative tweets about your campaign is not that bad because it might just be someone trying to undermine your campaign.

We have to add here the impressions each user generates. A positive tweet sent by someone with 20 followers has little impact, whereas a positive tweet sent by a user with 30,000 followers has huge impact.

Reports can be classifies in five different types depending on their sentiment score:

  • From 0 to 20 points: Very negative report
  • Out of 21 to 40 points: Negative report
  • From 41 to 60 points: Neutral report
  • Starting from 61 to 80 points: Positive report
  • From 81 to 100 points: Very positive reports

In this post you can find more information about it: https://www.tweetbinder.com/blog/twitter-sentiment-analysis/

6 Twitter economic value

This metric shows us how much our hashtag is worth in the market. Meaning that it tells us the amount of money we should have spend in the market in order to get the number of tweets and impressions our hashtag has generated. To calculate this we need to follow this steps:

  1. 1. Calculate the economic value of the users
  2. 2. Calculate the economic value of the tweets sent by those users
  3. 3. Calculate the economic value of the hashtag

In order to calculate the economic value of the tweets, it is important to have in mind that not every tweets is worth the same. We have to differentiate between each type of tweet. An original tweet with a link or a picture is worth more than a retweet that just repeats what other user has said.

In this post you will find more information about it: https://www.tweetbinder.com/blog/how-much-my-twitter-worth/

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