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Hashtag Analytics

Here you will find everything you need to know about our Twitter hashtag analytics

1 How to set my Tweet Binder hashtag report

Tracking a hashtag with Tweet Binder is really easy. You just need to type the term you need to track into the search box in our homepage or your dashboard.

You can analyze any term in real time or historically. This means that you can track tweets from the past and in streaming. Check our Twitter reports to see which one fits your needs.

2 Can I analyze more than one hashtag or keyword per report?

Yes, you can add more than one term to a report. You will see global starts for all the terms but then you can classify the information in binders.


3 How to track a hashtag in real time

You can do this with a real time Twitter report. If you have an advanced plan you have these reports in your balance. If not, you can purchase them from our website. You can create the reports from here.

4 How to analyze old tweets

Old tweets can be analyzed with two types of reports. The Twitter 30-day report analyzes up to 35,000 tweets from the past 30 days starting on the day the report is created. If you are looking to analyze older tweets, from years ago for example, you can do it with a Twitter historical report.

5 How to exclude a hashtag or keyword from a report

You can easily exclude terms from a report from the advanced search from. You can also do it from the search bar by adding – before the term you want to exclude. For example: Marketing -Media (This will exclude the word media)

6 What is the date range?

The date range shows the dates from when the tweets in your report were sent. If you have a live report, that does not mean it is the end of the reports. It is just the date of the latest tweet in it. If you have a live report it will continue tracking until it reaches the 30 days included in the report or until you stop it.


7 What is the difference between impressions and reach?

Impressions (or impacts) stand for the potential number of times somebody could have seen the hashtag or term you are analyzing. Reach stands for the potential number of people who could have seen the term or hashtag. 

Impressions stand for the potential number of times someone could have seen the hashtag. It is calculated by multiplying the number of tweets a user has sent by its number of followers. This is done with every user in the report and then the total figures are added.


User 1: sends 10 tweets and has 35 followers. Total potential impressions: 350

User 2: sends 25 tweets and has 73 followers. Total potential impressions: 1825

Total potential impressions of the report: 2175


The reach stands for the potential number of users who could have seen the hashtag.

It is calculated by adding all the number of followers each user in the report has. 


User 1: has 35 followers. Potential reach: 35

User 2: has 73 followers. Potential reach: 73

Total potential reach: 108

8 What is the difference between original tweets and text tweets?

Tweets are divided into original tweets and retweets. An original tweet is every tweet which is not a retweet. Text tweets are a type of original tweets along with replies, links and pictures.

9 What is the economic value?

This metric shows us how much our hashtag is worth in the market. Meaning that it tells us the amount of money we should have spent in the market in order to get the number of tweets and impressions our hashtag has generated. To calculate this we need to follow this steps:

  1. Calculate the economic value of the users
  2. Calculate the economic value of the tweets sent by those users
  3. Calculate the economic value of the hashtag

In order to calculate the economic value of the tweets, it is important to have in mind that not every tweet is worth the same. We have to differentiate between each type of tweet. An original tweet with a link or a picture is worth more than a retweet that just repeats what another user has said.

In this post you will find more information about it:


10 How is the Sentiment score calculated?

Every Tweet Binder report gives the sentiment score metric, but only for ENGLISH, SPANISH and ITALIAN (more languages to come, but for now just those 3). This figure tells us how positive or how negative our report has been. To calculate the sentiment score we take into consideration the impressions generated by every user. We consider that it is “more positive” to have more users tweeting good comments about your campaign than having just one. It is better to have 500 positive tweets sent by 100 users than 500 tweets sent by just one user. The first option shows that a lot of people think that the analyzed hashtag is great. Whereas the second option might just be a spammer.

Same thing happens with the negative tweets. Having 500 negative tweets sent by 500 users is something bad because tons of users are involved. Whereas having 20 users sending 500 negative tweets about your campaign is not that bad because it might just be someone trying to undermine your campaign.

We have to add here the impressions each user generates. A positive tweet sent by someone with 20 followers has little impact, whereas a positive tweet sent by a user with 30,000 followers has a huge impact.

Reports can be classified in five different types depending on their sentiment score:

From 0 to 20 points: Very negative report

Out of 21 to 40 points: Negative report

From 41 to 60 points: Neutral report

Starting from 61 to 80 points: Positive report

From 81 to 100 points: Very positive reports


In this post you can find more information about it:


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