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Account Analytics

Here you will find everything you need to know about how to track Twitter accounts and their followers growth.

1 Can I analyze the mentions to an account?

Yes, you can look for @account and this will give you the mentions an account has received.

For example: @bbc

2 Can I track the tweets sent by an account?

Yes, just by adding from: before the account’s name you will get the tweets sent by that account.

For example: from:@bbc

3 Which rankings are included in every report?

Each Tweet Binder PRO report includes up to 14 user rankings. They are automatically generated with the report and they give valuable insights about the contributors.

There are some basic rankings such as the most active or the most popular but there are more complex rankings as well. Here is a list of them:

  1. Most active users: Users who have sent the highest number of tweets (original tweets + retweets) 
  2. Retweeters: Users who have sent the highest number of retweets
  3. Original tweets: Users who have sent the highest number of original tweets
  4. Most popular: Users ranked by their number of followers
  5. Highest impact: Users ranked by the number of impressions they have generated
  6. Top photographer: Users ranked by the number of photos they have sent
  7. Verified users: Verified accounts that have tweeted with the analyzed hashtag. They are ranked by their number of followers
  8. Top RTs engagers: Users ranked by the average number of retweets they have received to the original tweets sent in the report
  9. Top likes engagers: Users ranked by the average number of likes they have received to the original tweets they have sent in the report
  10. Most retweeted: Users ranked by the total number of retweets they have received
  11. Most favorited: Users ranked by the total number of likes they have received
  12. Most mentioned: Users ranked by the number of mentions they have received
  13. Top accounts: This ranking says how much a text tweet from those users is worth in the market. Users are ranked by their market value
  14. Most expensive users: Users ranked by the value of the tweets they have sent in the report

4 What is the Twitter User Tracker?

The Twitter User Tracker is a tool developed by Tweet Binder that allows you to follow the key metrics of a Twitter account. This way, you can see how those accounts have evolved in time. Variables such as followers growth can be monitored with this tool.

5 What is a tracker? And a tag?

A tracker is each one of the accounts that can be tracked, they are the same as a Twitter account. For example, if someone wants to track the Coca-Cola brand on Twitter, they will have to set a new tracker for @CocaCola. From that moment, the Twitter User Tracker will start to collect data, which will be updated every hour.

Many trackers can be grouped under a tag. A tag groups and compares several trackers. The metrics inside a tag file  can be compared. Following the Coca-Cola example, the tag “Beverage brands” could be created to group the tracker @CocaCola and @Pepsi.

6 How can I create a user tracker?

The Twitter User Tracker will start collecting data from the moment the tracker is created. The stats are updated each hour. To create a new tracker, follow these steps:

  1. 1. Click on the “New Tracker” button placed in the list of trackers.
  2. 2. Type the Twitter handle of the users that are going to be tracked. If more than one tracker is needed, they have to be separated by commas “,”. There is no need to add the “@” before each handle. You can also click on “add” after typing each handle.
  3. 3. Click on Add tracker. They will automatically appear below.
  4. 4. If you need to delete a tracker, you can just click on the upper right “x”.
  5. 5. Select the Tag you want to include the trackers in. If the tag does not exist, it can be created from the “new tag” button. 
  6. 6. Click on save changes and the trackers will be up and running.

7 Can I see global stats for each tag?

Yes, and that is the best thing about tags. All the metrics inside a tag file can be compared to see the performance of each account among the others.

Each tag file has the following sections:


  • Highlights: this gives an overview of the tracker that has had the highest increase in four specific metrics during a given time period. The metrics are:


      • Who has gain more followers
      • Who has sent more tweets
      • Who has received more retweets
      • Who has received more mentions


  • Statistics: this table shows all the metrics on the Twitter User Tracker for all the trackers in the tag. It is very useful to have a quick overview of all the stats. Each column can be sorted by increase or decrease. The time period can be chosen as well. 
  • Activity chart: this graph shows the same data as in the statistics section, but in a visual way. The trackers to be displayed can be selected, as well as the time period. Finally, you can choose to display between the totals or the increment.


8 Can I export the stats of a tag?

Yes, these metrics can be exported to a .csv file. This will allow you to work with the information and arrange it by the criteria that you need to.

9 How can I edit or delete a tracker?

Every tracker has an edit button. Once you have created it you will be able to delete it at any moment. Notice that if you delete a tracker you will lose all its data and they can not be recovered.

10 What happens if I delete a tracker? Do I lose all the stats?

Yes, all the stats will be deleted as well. The tracker will be available as long as it is active.

11 Which data does a tracker include?

The Tracker file shows all the metrics that have been collected from the moment the tracker was set. It is updated every hour. It is important to note that the metrics from before the tracker was set can not be displayed. As the trackers are updated every hour, metrics can be followed in real time. A tracker collects data from the moment the tracker is set and until you decide to turn it off.

The tracker file has three sections:


  • Summary: Here is where the totals and the metric changes are displayed. By default, the user sees stats from the present day at 00:00. This range can be changed to the last 7 days, the last 30 days or can be customized by days and hours. The figure displayed in big shows that metric’s total, and the change that metric has suffered is displayed below. Therefore, if we choose “yesterday”, we will see in big the total until yesterday and below the changes that metric suffered yesterday.
  • Tags: These are the tags where that tracker is included in. A tracker can be active in different tags. If we click on each tag, we will access that tag’s file.
  • Activity chart: It’s the graphic representation of the stats displayed in the summary, and it shows the evolution of the selected metrics. The followers’ growth is the metric displayed by default. Dates can be modified and alternative metrics can be added to the graph. The chart can display the rise or decrease of the metrics or the total.


The metrics that each tracker analyzes and that are updated each hour are as follows:

    • Followers: number of users that follow on Twitter the account in the tracker.
    • Following: number of users the account in the tracker follows on Twitter.
    • Lists: number of lists the account in the tracker belongs to. The more popular the account is, the more lists it is likely to be in. Lists are a Twitter functionality that allows users to customize, prioritize and organize tweets from certain accounts about specific topics.
    • Retweets received: these are the retweets the account has received since the day the tracker was created. Retweets received before the tracker was set are not collected. This figure usually increases, however it can decrease if a user deletes his retweet to a tweet in the tracker.
    • Likes received: number of likes the tweets in the tracker have received since the day the tracker was created. They work similarly to the retweets.
    • Mentions: number of mentions the account in the tracker has received since it was created. These mentions are the original tweets where the account has been mentioned. If an account is very popular, it is more likely to receive more mentions. The tweets from before the tracker was created and that mention the account are not collected here.
    • Total Tweets: number of tweets the account in the tracker has sent since the day it signed up to Twitter. This figure includes the total of original tweets and retweets the account has sent. If the tracked account deletes a tweet or retweet, this number can decrease.


    • Original tweets: number of original tweets the account has sent since the tracker was created at Tweet Binder. It does not include the original tweets sent before the tracker was created.


    • Sent retweets: as with the original tweets metric, this number shows how many retweets the account has sent since the tracker was created at Tweet Binder. If we were to add the number of original tweets and sent retweets, it should equal the increase of total tweets. However, it can not match if the tracked user has deleted a tweet.
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