Taylor Swift is back! Almost two years ago we were writing this post about Taylor Swift’s Social Media blackout. It is no secret that at Tweet Binder we are huge fans of the artist. For the past two weeks she has been posting clues on all her Social Media accounts. All these clues were followed by the numbers “4.26”. We were all hoping that this will lead to the release of new music, and it did! Taylor Swift even posted a countdown on her Instagram account which was being re-posted by fans all over the globe. If there is something we love more than Taylor’s music is analyzing its repercussion on Twitter. So, are you ready for it? 😉
April Twenty Six – When it all starts
It all started with three numbers “4.26“. Everyone quickly jumped to the conclusion that this meant April twenty six. Actually, there was no need of being Sherlock Holmes 🕵️♂️ to unlock this first clue as the artist posted a countdown that ended on that day.
The connection Swift has with her fans is one of a kind. She is always trying to run strategies in order to let them discover where her new music is going. The minute she posted the picture with a shinny heart on all her Social Media accounts, fans created several hashtags to express their excited about this new music. Tweet Binder has analyzed how many tweets have been sent with each of the hashtags related to this day:
Given the number of tweets shared, it is safe to say that this day will be remember by all the Swifties around the globe.
ME! – Music Video
There were several clues that revealed that this video was going to include pastel colors. The color range Swift has followed not only when she posted the Instagram posts but also when she performed at the #TIME100 gala. We must not forget the butterfly heels she wore to the iHeartRadio Music Awards! She has been teasing this moment on every public appearance she has had. And on April 26, magic happened: a new music video was released!
The music video for Me! featuring the lead singer of Panic! At The Disco Brendon Urie was released. And, well, what can be say about it? We absolutely loved it. The beginning with the snake turning into a butterfly really is a message. The music and theme has a resemblance with the old Taylor, but she can’t come to the phone right now… So, are we witnessing a new Taylor era with some little touches of the old Taylor? Maybe, who knows? But we are eager to discover it!
So, what about Brendon Urie and Panic! At The Disco? We have analyzed how their mentions on Twitter has increased in the last days and the numbers are cra-zy:
It is necessary to comment that the peak of mentions that can be seen in the upper timeline is because the group is nominated to the #BBMAs in the category Top Duo/Group along with @BTS_twt. We know that this K-pop group has an army of fans that tweet about them to give their support every minute of every day. So, when the Billboard Music Awards Twitter account posted the following tweets, the BTS fandom started replying the tweets, therefore they mentioned the @PanicAtTheDisco as well. This explains why the group has received 673,026 tweets in the past 30 days.
So, having explained this, we can now compare this time chart with the one for Brendon Urie. The lead singer of the band has received 219,595 tweets in the last 30 days, lets see how they are distributed in time:
Here we see that, after the video was released, the mentions to his Twitter account increased rapidly. This makes complete sense. The combination of these two artist has had as a result a very complete song. We are playing it on reply over and over again, to be honest…
Taylor Swift’s Twitter data
It is no secret that Taylor Swift is known for breaking every record on the Internet. And even when she doesn’t break a record she ends up with very good figures on Social Media. We have analyzed the main hashtags of this new music along with the mentions the artists has received these past days.
Let’s begin with the mentions @TaylorSwift13 has received within the past days as the graph is really interesting:
She has received 1,782,776 mentions in these past days! On April 13th she started posting clues with the caption “4.26” and that is when the fandom went crazy. We can see in the graph how she received an average of 130k per day. And as April 26 was closer, that number increases. But, what about the April 26/ME related hashtags? We have their stats as well!
And what about Instagram? Well, the truth is that we’d need to write a whole new post only speaking about what she has done on Instagram. She has had her own customized filter that changed every 24 hour for the last three days, thousands of users shared stories mentioning her and using this filter. Some of these fans were lucky enough to have Taylor reposting their stories. It is really crazy how she engages with the fans, she is truly engaged with them and we love it!
Avengers End Game
This week has had some major releases besides the launching of this new music. The movie End Game has also been released and fans have been waiting this moment for a long time. As it couldn’t be anyway else, we have analyzed the main hashtag of the movie, #AvengersEndGame, on Twitter:
This hashtag has had 7,295,835 tweets in the past 30 days. Of course, we can not compare this figures but the ones Taylor-related hashtags have had because this movie has been promoted since long time ago. The marketing strategy surrounding this movie goes back to 2018. Whereas the Marketing strategy for ME! by Taylor Swift goes back to April 13th. Noticed the number 13 there? 🤔
Keep playing ME! on replay
Twitter will continue speaking about this song and Taylor Swift for months (or at least we hope so!). So, until the artist drops a new album, we can only keep playing this catchy song on reply, scrolling down Twitter reading opinions from users and analyzing all of it with Tweet Binder!