A hashtag is the perfect way to follow up a campaign or a topic. Or even a relevant story like the one shared with #CatchingFlightsANDFeelings. However, the buzz around a story may not be enough. That’s why using a measuring tool to analyze the Twitter impact of the hashtag can be the most complete option to prove the hashtag’s value.
Valentine’s Day left Twitter filled with love messages. We noticed that many brands and companies launched their own campaigns for this special day. To see the Twitter impact of some we chose two of our favorites. Discover how Twitter behaved during this loving day.