Campaigns and strategies try to fulfill certain goals and KPIs. Twitter includes several data that are relevant to achieve the success of any campaign or any companies’ social media needs. Tweet Binder has worked on new metrics to help companies and users to understand the real performance of the hashtags and the content shared on Twitter. Say hello to the economic value of a hashtag!
The market economic value of a hashtag will show how much we would have had to paid (according to market values) to our users in order to get the impact our hashtag had. This algorithm will display the total market value of the campaign. Learn how we calculate it by reading this post.