The difference between impact and reach

Getting to know Twitter metrics is crucial to value campaigns and trends. The impact and the reach are two main statistics. They allow us to understand the potential number of users that could have seen our search or the potential amount of time that it could have been seen. Let’s see how we calculate these numbers and why we need to understand them.

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Your tweets encourage us to be better. Thanks!

As every week this post is a happy place to read the support and nice words that we receive. Thanks so much to our supporters!

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