Twitter can be an insanely powerful tool for modern marketers. After all, marketing is all about reaching the right person with the right message in the right place at the right time, and Twitter is often the right place and can connect you with the right people.
In particular, Twitter has huge benefits when it comes to marketing, sales and support, and that’s what we’re going to take a look at today. If you’re not strategic about what you’re doing then you can end up wasting valuable time and resources messing around on Twitter with no end goal in mind.
Twitter for marketing and sales, and any more?
The good news is that used correctly, Twitter just works, acting as an effective way to provide customer service while marketing your product and helping to spread the word about your business as a whole.
That’s because there’s such a vast audience for you to reach out to. It’s not just a platform for teens, either – in fact, teens are less likely to use it than journalists, politicians and other professionals.
That’s why we’ve created this article sharing the most effective ways of using Twitter for marketing, sales, support and more. And so without further ado, let’s go ahead and get started.
Effective ways to use Twitter search for marketing, sales and support
Twitter search for Marketing
One of the most important uses of Twitter is as a marketing tool, and this is made possible thanks to the power of advance Twitter search. By carefully selecting keywords and setting
up Twitter searches, you can monitor and explore conversations around business keywords and industry hashtags.
If you’re able to identify these conversations, you can jump in by posting a reply, but make sure that you don’t come across as overly salesy. Instead, you need to find ways to add value or to offer a solution.
Twitter can also be useful when it comes to content marketing, allowing you to explore opportunities for guest posts and collaboration. While you’re at it, it’s a good idea to see what topics have got people talking. You can even find and identify the most popular influencers on any given topic so that you can follow their content, interact with them and start developing an ongoing relationship with them.
And of course, it’s also the perfect social networking platform for influencer marketing. As a brand, you can start to follow and interact with the influencers you want to target and even to reach out to them directly through Twitter. Better still, if you’re able to encourage them to @mention you or to use a branded hashtag, it can drastically improve exposure and help to lead to new followers and long-term engagement.
Twitter and customer support
Offering customer support on Twitter isn’t just a no-brainer: it’s what people have come to expect of you. The most obvious way of using Twitter to offer customer support is to answer people’s questions. You can search for @mentions and uses of the brand’s hashtag to pick up on these messages and then you can amplify any positive feedback and respond to any negativity.
You can also use Twitter’s advanced search as a way to gather information on your customers’ needs and wants. By identifying what it is that they need, you can find a way to cater to it throughout the services you offer – or even to develop new services. Advanced search can also be useful to identify customer service requests, as only 3% of customers tag brands directly when they complain.
Identifying these dissatisfied customers and helping to correct their problems will enable you to turn brand detractors into brand advocates. After all, just because they’re unhappy when they’re experiencing a problem, it doesn’t mean that they’re going to continue to be unhappy if you’re able to make things better. Given enough time, simply carrying out customer service via Twitter can have a big impact on the way that people perceive your brand as a whole.
Twitter, a great way for sales
Twitter is a great way to go about sales prospecting because it’s so easy to find potential customers. You can simply look for people tweeting questions like, “Can anyone recommend a [your industry] service?” In fact, while we’ve been talking about marketing and customer support, if you do those correctly, the sales will follow automatically.
For example, if you offer an affordable assignment writing service, you can use Twitter searches to identify people who are struggling to get their work finished. You can start by reaching out to them with a link to a checklist or a tutorial that will help them to do the work themselves, knowing that if they do decide they need some help, you’ll be the first people they turn to.
Just remember that Twitter can be a decent source of both direct and indirect leads, so don’t focus too hard on trying to score a direct sale with every tweet that you post. All of those marketing leads that you’re making can also become sales opportunities given time, and so it can be a good idea to integrate Twitter activity within your CRM system if you’re using one.
Now that you know the best way to make the most of Twitter search, it’s up to you to put what you’ve learned into action. Remember that Twitter allows you to set up saved searches and that you can even use a Twitter dashboard like Hootsuite or TweetDeck to view the results of your searches in real time.
While we’re on the subject of dashboards, there are also plenty of third-party applications that tap into Twitter’s API and allow you to access new functionality, such as the ability to view detailed insights into your followers or to view additional analytical data. Using these tools can help you to get more out of your Twitter presence and ultimately to boost your marketing, sales and support.
The good news is that with over 300 million monthly active users, the size of your potential target audience is through the roof. There’s plenty of room for everyone and used correctly, Twitter can be a valuable source of leads and new business just waiting for you to go out there and grab them. Good luck.